Garland and the Gardenias

In the late 1930’s, Judy Garland opened a flower shop at 5421 Wilshire Blvd around the time that she was filming The Wizard of Oz. Her mother thought it might be

practical to invest in something more sensible than acting. 

Judy was 15 years old when she opened the shop and her mother intended to place the profits from the shop into a trust fund for the young actress.

After a day of filming The Wizard of Oz, Garland would come to work in the flower shop. During this era, florists would arrange displays of cut flowers outside of their

shops as a means of advertising their skillset. Even today, florists use this style in floral merchandising, including here Austin, Texas.

While Miss Garland’s foray into the floristry business was short lived, she was catapulted into celebrity and is remembered as an icon in Hollywood. In addition to being a

successful actress, Garland was a Grammy-award winning singer and an avid activist for queer, Civil, and women’s rights until her death on June 22, 1969.

Garland and the GardeniasGarland and the Gardenias